*Blog postings do not necessarily reflect the views of Fantini Research

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By Steve Norton
CEO, Norton Management

Atlantic City “Not a 9-Casino Market, Golden Nugget Owner Says


My comment:

It is great to hear someone else agree that Atlantic City has too many casinos for its existing market. I have been arguing for changing Atlantic City's market strategy within two years after we opened Resorts International in 1978. At first, it was line run buses that I started in November 1978, mid-week, days only, while we were still a monopoly. Even in the early years, our RICH occupancy was in the 60% range, during the winter season. As chairman of the AC Convention Bureau, I was arguing for major conventions and trade shows that didn't require air service. But few other operators agreed.

The report by Union Gaming Analytics might have thrown cold water on plans for a Chicago casino as outlined in recently enacted gaming legislation, but in doing so, the report has opened a unique, once-in-a-lifetime opportunity for you.

My proposal is for Illinois and Chicago to take the exact opposite approach. Instead of proposing what would amount to a slot barn with little to no likelihood of success, dream big. Go for a world-class integrated resort reflecting Chicago’s status as a world-class city.

By Steve Norton
CEO, Norton Management

Column: A Consultant Disses Lightfoot’s Casino Sites. Now What?


My comment:

I felt the initial casino revenue potential would be closer to $1.5 billion and the potential of the other sites, overstated. Plus, they would be drawing the majority of their play from residents, harming existing casinos, and VGT operators. The majority of win from a downtown Chicago casino would be from visitors, convention attendees and business travelers.

Convention and tradeshow organizers should look at the Las Vegas Strip results, and recognize that even though a few attendees may miss a meeting because of the nearby gaming, the total attendance and number of exhibitors will expand substantially because of the nearby gaming and quality entertainment that accompanies a destination casino resort.

By Steve Norton
CEO, Norton Management

Delta’s Weekly Reno-Atlanta Flights to Become Daily in 2020

My comment: 

Reno is about 2,400 miles from Atlanta, over 6 hours by plane and 3 time zones away. Atlanta to Atlantic City is around 800 miles, one third the distance, or less than 2 hours flight time. And, as a casino destination, Reno is much smaller than AC.

So why is it that AC has never been able to attract a major carrier from a major city like Atlanta – home of America's busiest airport, with over 90 flights a day – that go between Atlanta and Las Vegas, 6 or 7 nonstop?